Position and Pricing Strategy

Pricing Strategies for your B2B/B2C Business

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Pricing as a positioning tool is a lot more common than you may think. The positioning provides a conceptual template for the services you offer, your marketing messages, your pricing structure, and your brand.

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We, at Yugen, help you position yourself based on your operational capacity. The two approaches include capturing market share by setting low prices or by positioning yourself towards the higher end of the market. 

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We carefully analyze your business, clients, competitors and build an enviable competitive advantage for your brand. We position your brand to make it appear more fascinating than a general firm by offering customers the specialized expertise they might be looking for.